
Bruce Keith is a leading Real Estate Coach and Trainer with over 27 years of experience in the industry, including 16 years as a keynote speaker, author, and one-on-one coach. Bruce is a master of “what to say and how to say it”. His training techniques for creating comfortable sales conversations are extremely well received and easy to implement. Inman News recently honored Bruce as one of the
“25 Best Real Estate Coaches in the Business.” Learn more at
BruceKeithResults.com.
Recent Posts by Bruce Keith:
by Bruce Keith, on September 21, 2026
Stop treating your bank account like a game of chance. Your income isn't a roll of the dice; it's a math problem you haven't solved yet. You've likely felt the …
Read Storyby Bruce Keith, on September 21, 2026
What if your next commission check was already spent before it even hit your bank account? Most agents live in a cycle of "commission breath" because they treat profit as …
Read Storyby Bruce Keith, on September 20, 2026
Did you know that 89.6% of all single-family rental properties in the United States are owned by individual mom-and-pop investors? While your competitors are busy fighting over the same few …
Read Storyby Bruce Keith, on September 20, 2026
Research shows that 71.2% of homes that relist after expiring sell successfully when the owner switches to a new agent. This represents a massive revenue stream if you know how …
Read Storyby Bruce Keith, on September 19, 2026
Real estate anxiety isn't a personality flaw; it's a symptom of poor preparation and low-quality data. You know the feeling: the heavy silence before you pick up the phone, the …
Read Storyby Bruce Keith, on September 19, 2026
Roughly 90% of real estate agents fail to maintain a consistent outreach schedule. It's a staggering reality, but it isn't a lack of ambition holding you back. It's the frustration …
Read Storyby Bruce Keith, on September 19, 2026
In 2026, the average cost of a single portal lead has climbed to a staggering $181. You're pouring money into flyers, signs, and postcards, yet you're still losing leads because …
Read Storyby Bruce Keith, on September 19, 2026
Did you know that agent-assisted home sales in 2025 netted a median price of $435,000, while FSBOs trailed at just $380,000? That $55,000 gap is your greatest weapon, yet most …
Read Storyby Bruce Keith, on September 18, 2026
Resilience in real estate isn't a state of mind; it's a system of high-frequency action. While most agents wait for the market to stabilize, top producers are already capturing the …
Read Storyby Bruce Keith, on September 18, 2026
Did you know that 78% of real estate clients choose the first professional who responds to their inquiry? In a market that moves this fast, being second is the same …
Read Storyby Bruce Keith, on September 18, 2026
Your biggest obstacle isn't the homeowner who says no; it's the protective spouse who won't even let you finish your sentence. You have felt the frustration of a promising lead …
Read Storyby Bruce Keith, on September 16, 2026
In a single week in April 2026, over 78,000 listings expired across the nation, representing a staggering 83% increase over the last two years. This surge makes the choice between …
Read Storyby Bruce Keith, on September 16, 2026
What if the anxiety you feel before contacting homeowners isn't a sign that you're in the wrong profession, but a sign that you're playing a high-stakes game without a map? …
Read Storyby Bruce Keith, on September 16, 2026
Pricing is a marketing signal, not just a valuation. With the 2026 median home price at $407,730 and homes averaging 49 days on market, you can't afford to get this …
Read Storyby Bruce Keith, on September 15, 2026
Did you know that portal leads now convert at a dismal 0.4 percent while their costs have skyrocketed by 1,107 percent since 2015? With the average portal lead costing $181 …
Read Storyby Bruce Keith, on September 15, 2026
What if the most profitable listings in your market aren't on the MLS, but sitting in the "For Rent" section with a frustrated landlord? With rental vacancy rates hitting 73% …
Read Storyby Bruce Keith, on September 14, 2026
What if the most expensive lead in your database is actually the one you're sharing with five other hungry agents? In the high-stakes battle of Landvoice vs Zillow leads, the …
Read Storyby Bruce Keith, on September 14, 2026
Approximately 44.6% of homeowners with expired listings relist with a new agent within just 35 days. Yet, most agents lose these deals because they give up after a single attempt …
Read Storyby Bruce Keith, on September 14, 2026
Most real estate agents are running their businesses with a blindfold on, celebrating high gross commissions while their actual bank account stays stagnant. You've experienced the stress of a big …
Read Storyby Bruce Keith, on September 13, 2026
In July 2026, foreclosure filings jumped 10% over the previous year. That represents 39,906 properties entering the distressed pipeline. You see these numbers and recognize a massive opportunity to help …
Read Storyby Bruce Keith, on September 13, 2026
Did you know that expired listings currently maintain a 44% list rate and a 20.7% sold rate nationally? In a market where the average cost of portal leads has skyrocketed …
Read Storyby Bruce Keith, on September 13, 2026
What if the secret to doubling your listing volume in 2026 isn't grinding through more hours, but actually reclaiming them? You know the feeling of a phone that never stops …
Read Storyby Bruce Keith, on September 12, 2026
New real estate agents in 2026 often face a staggering reality where first-year costs can hit $69,600. It's a brutal figure that separates those who treat this as a hobby …
Read Storyby Bruce Keith, on September 12, 2026
Did you know that over 78,000 listings expired across the United States in April 2026 alone? That is an 83% increase over the last two years. This surge creates a …
Read Storyby Bruce Keith, on September 12, 2026
Confidence isn't a personality trait you're born with; it's a high-performance skill you build through intentional repetition. If you've ever felt your stomach drop before making more contacts, you aren't …
Read Storyby Bruce Keith, on September 10, 2026
Stop wasting your talent on bad data. Most agents spend hours dialing disconnected numbers and fighting a losing battle for the same high-competition expired listings. You know the frustration of …
Read Storyby Bruce Keith, on September 1, 2026
Your income shouldn't feel like a high-stakes gamble every single month. You've likely felt the sting of inconsistent listing volume or the soul-crushing fatigue of dialing numbers that lead nowhere …
Read Storyby Bruce Keith, on August 27, 2026
The difference between a struggling agent and a market leader isn't luck; it's the quality of your data and the precision of your approach. Most agents see a "For Sale …
Read Storyby Bruce Keith, on August 27, 2026
Over 78,000 homes expire from the MLS every single week, a staggering 83% increase that marks the biggest opportunity in the current market. You've stood on those doorsteps and felt …
Read Storyby Bruce Keith, on August 25, 2026
Why are you spending thousands of dollars on high-gloss postcards that end up in the recycling bin before the homeowner even reads your name? Most strategies for geographic farming for …
Read Storyby Bruce Keith, on August 24, 2026
Expired listings carry a 44% list rate and a 20.7% sold rate, making them the highest-converting lead source in the 2026 real estate market. Despite these numbers, you're likely exhausted …
Read Storyby Bruce Keith, on August 23, 2026
With 300,000 real estate agents projected to exit the industry by the end of 2026, the difference between elite performers and those closing their doors isn't talent; it's the calendar …
Read Storyby Bruce Keith, on August 22, 2026
With 227,548 U.S. properties hitting foreclosure filings in the first half of 2026, a sharp 21% increase from the previous year, the opportunity to serve distressed homeowners has never been …
Read Storyby Bruce Keith, on August 21, 2026
The era of chasing generic MLS leads is dead. In 2026, the real profit is hidden in high-intent niches that your competitors are too intimidated to touch. You've likely spent …
Read Storyby Bruce Keith, on August 21, 2026
An expired listing isn't a market failure. It's a diagnostic report that tells the next agent exactly how to win the commission. You've likely felt the sting of losing a …
Read Storyby Bruce Keith, on August 20, 2026
Did you know that in a single week in April 2026, over 78,000 listings expired across the United States? That is a staggering 83% increase over the previous two years …
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