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Bruce Keith

Bruce Keith

Bruce Keith is a leading Real Estate Coach and Trainer with over 27 years of experience in the industry, including 16 years as a keynote speaker, author, and one-on-one coach. Bruce is a master of “what to say and how to say it”. His training techniques for creating comfortable sales conversations are extremely well received and easy to implement. Inman News recently honored Bruce as one of the “25 Best Real Estate Coaches in the Business.” Learn more at
BruceKeithResults.com.

Recent Posts by Bruce Keith:

by Bruce Keith, on August 6, 2026

An estimated 100,000 real estate agents walked away from their licenses in 2025, and another 300,000 are projected to follow them by the end of 2026. This isn't just a …

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by Bruce Keith, on August 5, 2026

The best listing leads in your market aren't on the MLS. They never were. While your competition fights over the same recycled expired listings and FSBO scraps, a separate category …

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by Bruce Keith, on August 5, 2026

With traditional outreach response rates hitting a record low of 3% in 2026, relying on old-school methods is a recipe for a dry pipeline. You’ve felt the anxiety of a …

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by Bruce Keith, on August 4, 2026

In April 2026 alone, 78,395 listings expired in a single week, marking a staggering 83% increase in just two years. You know the opportunity is massive. You also know the …

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by Bruce Keith, on August 3, 2026

Over 78,000 homes are exiting the MLS every single week without a sale, marking a massive 83% surge in expired listings over the last two years. You see the opportunity, …

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by Bruce Keith, on August 2, 2026

The difference between an elite listing agent and someone struggling to fill their calendar isn't effort; it's the quality of the data in their hands. You've likely felt the exhaustion …

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by Bruce Keith, on July 31, 2026

What if your prospecting sessions felt less like a gamble and more like a guaranteed appointment? You know the frustration of spending hours dialing through a list only to hit …

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by Bruce Keith, on July 30, 2026

While your competition is fighting over the same three Expired listings, a massive inventory of "stealth sellers" is hiding in plain sight on rental boards. You likely feel the pressure …

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by Bruce Keith, on July 29, 2026

In a single week in April 2026, 78,395 listings expired across the United States. That's an 83% increase in just two years. While most agents are drowning in manual data …

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by Bruce Keith, on July 29, 2026

Did you know that 78,395 listings expired across the United States in a single week this April? That's an 83% increase in expired inventory over just two years. You see …

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by Bruce Keith, on July 28, 2026

With the median U.S. home price reaching $370,320 in July 2026, every expired listing you encounter represents a potential $10,739 commission check waiting for your signature. You understand the grind …

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by Bruce Keith, on July 27, 2026

Waiting for the market to hand you a listing is a guaranteed way to stay stuck in mediocrity. You know that the most successful agents in 2026 don't wait for …

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by Bruce Keith, on July 26, 2026

In 2026, the agent who owns the data owns the zip code. Sending generic postcards and hoping for a phone call isn't just outdated; it's a fast track to a …

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by Bruce Keith, on July 25, 2026

The most profitable listings in your market aren't the ones that expired this morning; they're the ones your competitors gave up on months ago. While every other agent is fighting …

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by Bruce Keith, on July 23, 2026

With foreclosure filings surging by 21% in the first half of 2026, one in every 632 housing units is now facing a financial crisis. This market shift represents a massive …

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by Bruce Keith, on July 22, 2026

Your success in 2026 isn't determined by how hard you work; it's determined by how many high-intent conversations you can trigger before lunch. Most agents sabotage their own growth by …

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by Bruce Keith, on July 21, 2026

Your competition thinks the expired market is dead because home prices have stalled and mortgage rates are hovering near 6.75 percent. They're wrong. The truth is that learning how to …

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by Bruce Keith, on July 21, 2026

Paying $400 for a single seller lead through Google Ads isn't a growth strategy; it's an expensive tax on your business. With the median home price hitting a record $440,600 …

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by Bruce Keith, on July 20, 2026

Did you know that FSBO sellers in 2025 walked away with a median sale price of just $380,000, while agent-assisted sales reached $435,000? That is a $55,000 gap that most …

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by Bruce Keith, on July 19, 2026

Direct mail generates an average of $42 in revenue for every $1 spent in 2026. That is a staggering 161% ROI. While your competitors are getting buried in overflowing email …

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by Bruce Keith, on July 17, 2026

Leads contacted within the first five minutes are 21 times more likely to be qualified than those reached later. In an industry where 72 percent of sellers only interview one …

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by Bruce Keith, on July 16, 2026

Did you know that in 2025, the median sale price for FSBO homes was $380,000, while agent-assisted sales reached $435,000? That $55,000 gap is your ultimate leverage when contacting homeowners …

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by Bruce Keith, on July 15, 2026

Did you know that in 2025, For Sale By Owner transactions plummeted to an all-time low of just 5% of all U.S. home sales? Most sellers who go it alone …

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by Bruce Keith, on July 15, 2026

What if the market shift everyone is fearing is actually your greatest opportunity to capture massive market share? You’ve seen the numbers: mortgage rates hovering near 6.5% and a national …

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by Bruce Keith, on July 14, 2026

The median U.S. home sale price just hit an all-time high of $408,776, yet most agents are still fighting over the same exhausted portal leads. You've felt the frustration of …

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by Bruce Keith, on July 13, 2026

In 2026, the average cost of a portal lead has exploded to $181, a massive 1,107 percent increase that's draining the commissions of unprepared agents. You're likely feeling the pressure …

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by Bruce Keith, on July 13, 2026

Most agents treat their marketing budget like a lottery, throwing thousands of dollars at generic postcards and hoping for a phone call that never comes. If you're tired of watching …

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by Bruce Keith, on July 12, 2026

Did you know that 78% of buyers work with the first real estate agent who responds to their inquiry? In a competitive market where speed to lead is everything, missing …

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by Bruce Keith, on July 11, 2026

With the average cost per real estate lead climbing toward $480 in 2026, you can't afford to let an unpolished ISA burn through your marketing budget. Mastering the process of …

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by Bruce Keith, on July 11, 2026

Your neighborhood isn't just a collection of houses; it's a goldmine of untapped listings waiting for a leader to claim them. Most agents fail because they treat geographic outreach like …

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by Bruce Keith, on July 11, 2026

Most real estate agents aren't running a business; they're playing a high-stakes game of "hope and pray" with their bank accounts. You've felt that knot in your stomach when a …

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by Bruce Keith, on July 11, 2026

The elite luxury listings you’re chasing aren’t won at cocktail parties. They’re won in the data. You already know that the high-end market is a different beast entirely. Inventory is …

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by Bruce Keith, on July 10, 2026

Did you know that FSBO homes sold for a median of $360,000 last year, while agent-assisted properties commanded $425,000? That $65,000 gap is the heavy price of trying to wing …

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by Bruce Keith, on July 10, 2026

78% of homebuyers work with the first agent who responds to their inquiry, yet the average solo agent still loses $7,500 or more in commissions for every missed lead. You …

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by Bruce Keith, on July 10, 2026

Did you know that 78,395 listings expired in a single week in April 2026? That is a staggering 83 percent increase in just two years. While most agents fight over …

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by Bruce Keith, on July 9, 2026

Did you know the average cost of an online portal lead has surged to $181 in 2026, while conversion rates for those same leads have cratered to as low as …

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