Real Estate Agent vs. Realtor: Understanding the Differences
by Ashdon Fackrell, on July 25, 2023
When it comes to buying or selling a property, many people use the terms "real estate agent" and "Realtor" interchangeably. However, there are important distinctions between these two roles. In this article, we will explore the differences between real estate agents and Realtors and discuss how Landvoice's call capture marketing system and neighborhood search can help you succeed in either profession.
Real Estate Agent
A real estate agent is a professional who has earned a license to assist people in buying, selling, or renting properties. To become a licensed agent, individuals must complete a state-approved pre-licensing course and pass a licensing exam. Real estate agents are also required to adhere to certain ethical and legal standards while conducting their business.
Some of the key responsibilities of a real estate agent include:
- Marketing properties to potential buyers
- Assisting clients in navigating the home buying or selling process
- Negotiating contracts and handling other transaction details
- Staying informed about local market trends and property values
A Realtor is a real estate agent who has chosen to become a member of the National Association of Realtors (NAR). The NAR is the largest trade association in the United States, and its members are required to adhere to a strict Code of Ethics that goes beyond state licensing requirements.
By joining the NAR, Realtors demonstrate their commitment to professionalism and ethical conduct in the real estate industry. Some of the benefits of becoming a Realtor include access to exclusive resources, educational opportunities, and networking events.
While both real estate agents and Realtors are licensed to assist clients in buying, selling, and renting properties, there are some key differences between the two roles:
- Membership in the National Association of Realtors (NAR): As mentioned earlier, Realtors are members of the NAR and must adhere to its Code of Ethics. This can provide clients with additional assurance that they are working with a professional who is committed to ethical conduct.
- Access to resources: Realtors have access to exclusive resources and tools through the NAR, which can help them stay informed about industry trends, market data, and other valuable information. These resources can give Realtors an edge in the competitive real estate market.
- Networking opportunities: Realtors can take advantage of networking events and educational opportunities offered by the NAR, allowing them to connect with other professionals in the industry and learn from their experiences.
How Landvoice Can Help
Regardless of whether you choose to become a real estate agent or a Realtor, Landvoice offers a variety of tools and resources to help you succeed in your career. Some of these include:
- For Sale By Owner: Landvoice's For Sale By Owner tool helps you identify potential clients who are trying to sell their properties without the assistance of a real estate professional. This can be a great source of new opportunities which can convert to listings for your business.
- Expireds: With Landvoice's ultimate guide to expireds, you can learn how to target homeowners whose listings have expired and may be open to working with a new agent.
- Pre-foreclosures: Landvoice's pre-foreclosure search helps you find homeowners who may be facing foreclosure, providing an opportunity to assist them in finding a solution and potentially gaining a new listing.
- Call Capture Marketing: Landvoice's [call capture marketing system](https://www.landvoice.com/blog/product_announcement_call
Call Capture allows you to generate opportunities by capturing the contact information of potential clients who call in response to your marketing efforts. This can be a valuable tool for building your client base and increasing your listings.
- Neighborhood Search: Landvoice's new neighborhood search system enables you to target specific neighborhoods and find potential clients in those areas. This can help you become the local expert and increase your chances of getting more listings.
By utilizing Landvoice's tools and resources, both real estate agents and Realtors can gain a competitive edge in the industry, generate more opportunities, and ultimately grow their businesses.
In summary, the main difference between a real estate agent and a Realtor is membership in the National Association of Realtors (NAR). While both roles involve assisting clients in buying, selling, and renting properties, Realtors have access to exclusive resources and networking opportunities through the NAR. Additionally, they are required to adhere to a strict Code of Ethics, which can provide clients with additional peace of mind.
Regardless of whether you choose to become a real estate agent or a Realtor, Landvoice offers a variety of tools and resources to help you succeed in your career. From call capture marketing and neighborhood search to targeting For Sale By Owner properties and expired listings, Landvoice can help you grow your client base and achieve your professional goals. To learn more about how Landvoice can support your real estate career, explore their blog for valuable insights, tips, and strategies.