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How to Respond to Online Reviews in Real Estate

by Ashdon Fackrell, on July 31, 2023

In today's digital era, online reviews play a crucial role in shaping a real estate agent's reputation. Prospective clients often rely on these reviews to gauge the quality of service and make informed decisions about which agent to work with. As a real estate agent, it's essential to know how to respond to online reviews effectively, as this can help you maintain a positive image, attract new clients, and even learn from valuable feedback. In this article, we'll discuss best practices for responding to online reviews in real estate and how Landvoice's call capture marketing system and neighborhood search system can help you get more listings.

1. Monitor Your Online Presence

Keep an eye on various review platforms such as Google My Business, Zillow, Yelp, and social media channels to track what clients are saying about your services. Set up Google Alerts for your name and business to receive notifications when new reviews are posted. Employers and potential business partners may search for you online before making decisions.

2. Respond to All Reviews, Both Positive and Negative

Using ChatGPT is a great resource. Make a point to reply to every review, regardless of whether it's positive or negative. This demonstrates that you value your clients' feedback and are committed to providing excellent customer service.

Positive Reviews

When responding to positive reviews:

  • Thank the reviewer for their kind words and for taking the time to leave a review.
  • Personalize your response by mentioning specific details from their experience.
  • Encourage them to refer friends or family members who may be in need of real estate services.
  • Use this opportunity to promote your real estate services, such as your expertise in working with For Sale By Owner, Expireds, and Pre-foreclosures, and mention how Landvoice's call capture marketing system and neighborhood search system can further help clients with their real estate needs.

Negative Reviews

When addressing negative reviews:

  • Remain professional and empathetic in your response.
  • Apologize for any inconvenience the reviewer may have experienced.
  • Offer a solution or explain the steps you've taken to rectify the issue.
  • Invite the reviewer to discuss the matter further offline to prevent the conversation from escalating in public.

3. Be Timely in Your Responses

Respond to reviews as soon as possible. This not only shows that you value your clients' feedback but also helps you address any negative reviews before they potentially harm your reputation.

4. Use a Genuine and Authentic Tone

When replying to reviews, avoid using generic or scripted responses. Instead, adopt a genuine and authentic tone that reflects your personality and dedication to customer service.

5. Learn from Feedback and Improve Your Services

Use the feedback from reviews to identify areas for improvement and refine your services. For example, if clients frequently mention difficulty in communication, consider implementing real estate text message marketing or other communication strategies to enhance your customer experience.

6. Encourage Satisfied Clients to Leave Reviews

Ask your satisfied clients to share their positive experiences online, as this can help attract new clients and build a strong online reputation. You can also use Landvoice's resources and marketing strategies to generate more opportunities for positive reviews.

7  Showcase Your Reviews on Your Website and Social Media

Highlight your positive reviews on your website, social media profiles, and marketing materials. This not only showcases your expertise and success but also helps build trust with potential clients. You can also include links to your Landvoice blog posts and other valuable resources to further demonstrate your industry knowledge and commitment to client satisfaction.

8. Don't Be Afraid to Ask for Reviews

Many clients are happy to leave a review but may simply forget or not know where to do so. Remind your clients about the importance of reviews and kindly ask them to share their experience on popular review platforms. Providing them with direct links to your review profiles can make the process more convenient for them.

9. Address False or Inaccurate Reviews

If you come across a false or inaccurate review, contact the review platform to report the issue and provide evidence to support your claim. Most platforms have policies in place for handling such situations and may remove the review if they find it to be in violation of their guidelines.

10. Stay Consistent in Your Marketing Efforts

Consistently marketing your services and showcasing your success will help attract more clients and generate additional reviews. Utilize resources from Landvoice, such as their geo-farming tools and prospecting tips, to enhance your marketing strategies and reach more potential clients.

In conclusion, effectively managing your online reviews is a crucial aspect of maintaining a positive reputation in the real estate industry. By monitoring your online presence, responding to all reviews, and utilizing Landvoice's resources and marketing tools, you can ensure that your clients have the best experience possible and continue to grow your business. Remember to always stay genuine, learn from feedback, and consistently market your services to generate more positive reviews and build a strong online presence.